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Supercuts® Reinvents its Advertising and marketing Method with New Humorous Model Marketing campaign That includes Bald Spokesman

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Worth salon chief invests in new expertise and advertising and marketing to enhance relevance and stand out in a aggressive class

July 09, 2019 // Franchising.com // MINNEAPOLIS – At present, Supercuts®, the chief in value-haircut manufacturers owned by Regis Company, introduced the launch of a brand new model marketing campaign, a part of its bigger shift and funding in strategic advertising and marketing. The upcoming marketing campaign stars extremely completed actor Michael Kelly, who reminds us all to understand our most undervalued asset: our hair.

The cross-channel marketing campaign, created in partnership with TBWAChiatDay Los Angeles, features a sequence of movies that leverage Kelly’s humor to spotlight Supercuts’ personal love of hair. Fueled by the perception that many males are caring extra about their look than ever earlier than, actor Michael Kelly humorously speaks to the significance of taking good care of your hair – from the attitude of somebody who not has it.

The marketing campaign underscores Supercuts’ dedication to offering one of the best salon expertise at an reasonably priced value. In actual fact, Supercuts stylists obtain extra preliminary coaching than others within the class. Each Supercuts stylist attends a paid, week-long program referred to as “Hair Stylist Academy™,” the place they’re taught a proprietary approach for chopping that delivers constant, environment friendly outcomes, however nonetheless permits for flexibility and creativity.

A lot of the coaching Supercuts stylists obtain is carried out by a workforce of expert Supercuts Creative Administrators whose whole job is dedicated to inspiring stylists and honing the standard and consistency of every Supercuts’ haircut or different companies. Supercuts stylists additionally obtain “on-demand” coaching by a cell utility in order that they’re expert at delivering all the newest males’s and girls’s hair tendencies.

“Supercuts has at all times challenged the notion that high quality haircuts would not have to return at a excessive value,” stated James Townsend, CMO of Regis Company. “Proper now, it’s as true as ever. Whereas different manufacturers within the class lean on gimmicks or value ways, we’re laser targeted on delivering the very best high quality haircuts, from stylists who profit from our superb coaching and help ecosystem. We’re introducing an superior new voice for the model, and what higher method to kick issues off than with the unrivaled expertise and humor of Michael Kelly.”

The marketing campaign is a component of a bigger shift by Supercuts and father or mother firm Regis to put money into advertising and marketing, expertise and merchandise that meet the wants of in the present day’s shopper.

Final month, Regis launched a brand new expertise, Opensalon™ App and Opensalon™, on Google®, which allows prospects to e-book salon companies immediately by Google Search and Google Maps by way of desktop or cell units, making appointment scheduling and check-in simpler.

Final 12 months, Supercuts introduced a multi-year partnership with Main League Baseball®, a sport with cultural cachet and a media atmosphere that strongly over-indexes with value-salon prospects.

Regis additionally introduced the appointment of its Chief Advertising and marketing Officer James Townsend, previously a world companion for inventive company 72andSunny.

These adjustments are a part of an effort to reinvigorate the model’s inventive strategy to advertising and marketing communications to resonate with customers, and to determine the model voice – and humor – within the value-salon class.

The brand new model work will start airing nationwide beginning July 9 throughout TV, digital, pre-roll, social and radio. The model’s web site and different owned channels may also obtain a refreshed look with new fashions who replicate the trendy haircut tendencies and elegance of in the present day’s customers.

“This marketing campaign allowed our company to do what we love most: Establish the soul and voice of a model that differentiates its enterprise inside its class,” stated Renato Fernandez, CCO, TBWAChiatDay Los Angeles. “What we present in Supercuts was a playful, enjoyable tonality that enabled us to deliver humor to the idea of not taking your hair, or the worth that Supercuts affords without any consideration, whereas nonetheless having a little bit of enjoyable connecting with the subsequent technology of males who could face this actuality in the future.”

Supercuts father or mother firm Regis can be present process a multi-year strategic transformation which incorporates rebalancing its salon portfolio with a rising emphasis on franchise operations.

About Regis Company

Regis Company (NYSE:RGS) is a frontrunner in magnificence salons and cosmetology schooling. As of March 31, 2019, the Firm franchised, owned or held possession pursuits in 7,838 worldwide areas. Regis’ company and franchised areas function beneath ideas akin to Supercuts®, SmartStyle®, MasterCuts®, Regis Salons®, Sassoon®, Value Cutters®, Roosters® and First Alternative Haircutters®. Regis maintains an possession curiosity in Empire Training Group within the U.S. For added details about the Firm, together with a reconciliation of sure non-GAAP monetary data and sure supplemental monetary data, please go to the Investor Data part of the company web site at www.regiscorp.com.

About Supercuts

Supercuts salons are owned and franchised by Regis Company (NYSE:RGS), a frontrunner in magnificence salons and cosmetology schooling. Supercuts is a salon-industry chief in haircare companies, with over 38 million visitor visits per 12 months for haircutting, hair-color companies and extra. Supercuts primarily targets male visitors who desire a present take a look at an reasonably priced value. Its confirmed approach, extremely educated stylists and nationally acknowledged skilled manufacturers of haircare merchandise supply an distinctive visitor expertise. Obtain the Supercuts app within the App Retailer, or on Google Play. For added details about Supercuts, go to Supercuts.com, Fb.com/Supercuts, Instagram.com/Supercuts and Twitter.com/Supercuts. For extra details about Regis Company, please go to RegisCorp.com.

About TBWAChiatDay Los Angeles

Shunning the conventions of Madison Avenue, ChiatDay kick-started the West Coast advert growth in 1968 and finally introduced its creatively audacious California model of promoting world when it merged with worldwide company TBWA in 1995. The company shortly constructed a repute for difficult the established order in quite a lot of firsts. Whether or not that meant launching the revolutionary Apple Macintosh by way of the now-legendary “1984” industrial, inviting customers to expertise journey in an entire new approach for Airbnb, maintaining the loopy Energizer bunny going and going, fueling the Gatorade model with its “Win from Inside” philosophy, or refreshing the world with Pepsi, over the course of 5 many years, TBWAChiatDay has grow to be one of the vital prolific ghostwriters of brand name storytelling.

About TBWAWorldwide

TBWA is The Disruption® Firm: the cultural engine for 21st-century enterprise. Named one of many World’s Most Progressive Corporations by Quick Firm and Adweek’s 2018 International Company of the Yr, we create disruptive concepts that find and contain manufacturers in tradition, giving them a bigger share of the longer term. Our collective has 11,300 inventive minds throughout 275 workplaces in 95 nations, and likewise contains manufacturers akin to Auditoire, Digital Arts Community (DAN), eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab, TBWAWorldHealth and TRO. International shoppers embrace adidas, Apple, Gatorade, Henkel, Hilton Inns, McDonald’s, Michelin, Nissan and Singapore Airways. Comply with us on Twitter, LinkedIn and Instagram, and like us on Fb. TBWA is a part of Omnicom Group (NYSE: OMC)

Secure Harbor Assertion

This press launch incorporates or could comprise “forward-looking statements” throughout the which means of the federal securities legal guidelines, together with statements regarding anticipated future occasions and expectations that aren’t historic details. These forward-looking statements are made pursuant to the protected harbor provisions of the Non-public Securities Litigation Reform Act of 1995. The forward-looking statements on this doc replicate administration’s finest judgment on the time they’re made, however all such statements are topic to quite a few dangers and uncertainties, which might trigger precise outcomes to vary materially from these expressed in or implied by the statements herein. Such forward-looking statements are sometimes recognized herein by use of phrases together with, however not restricted to, “could,” “consider,” “mission,” “forecast,” “anticipate,” “estimate,” “anticipate,” and “plan.” As well as, the next elements might have an effect on the Firm’s precise outcomes and trigger such outcomes to vary materially from these expressed in forward-looking statements. These elements embrace the continued means of the Firm to implement its technique, priorities and initiatives; our means to draw, practice and retain gifted stylists; monetary efficiency of our franchisees; acceleration of sale of sure salons to franchisees; The Stunning Group’s means to transition and function its salons efficiently, in addition to keep enough working capital; the flexibility of the Firm to take care of a passable relationship with Walmart; advertising and marketing efforts to drive site visitors; adjustments in regulatory and statutory legal guidelines together with will increase in minimal wages; our means to take care of and improve the worth of our manufacturers; untimely termination of agreements with our franchisees; our means to handle cyber threats and defend the safety of delicate details about our visitors, workers, distributors or Firm data; reliance on data expertise techniques; reliance on exterior distributors; competitors throughout the private hair care ; adjustments in tax publicity; adjustments in healthcare; adjustments in rates of interest and international foreign money change charges; failure to standardize working processes throughout manufacturers; shopper buying tendencies and adjustments in producer distribution channels; monetary efficiency of Empire Training Group; the continued means of the Firm to implement price discount initiatives; compliance with debt covenants; adjustments in financial circumstances; adjustments in shopper tastes and trend tendencies; publicity to uninsured or unidentified dangers; means to draw and retain key administration personnel; reliance on our administration workforce and different key personnel or different elements not listed above. Extra data regarding potential elements that would have an effect on future monetary outcomes is about forth within the Firm’s Annual Report on Type 10-Ok for the 12 months ended June 30, 2018. We undertake no obligation to publicly replace or revise any forward-looking statements, whether or not because of new data, future occasions or in any other case. Nevertheless, your consideration is directed to any additional disclosures made in our subsequent annual and periodic reviews filed or furnished with the SEC on Types 10-Ok, 10-Q and Eight-Ok and Proxy Statements on Schedule 14A.

SOURCE Regis Company

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