MINNEAPOLIS–(BUSINESS WIRE)–At this time, Supercuts®, the chief in value-haircut manufacturers owned by Regis Company, introduced the launch of a brand new model marketing campaign, a part of its bigger shift and funding in strategic advertising. The upcoming marketing campaign stars extremely completed actor Michael Kelly, who reminds us all to understand our most undervalued asset: our hair.
The cross-channel marketing campaign, created in partnership with TBWAChiatDay Los Angeles, features a sequence of movies that leverage Kelly’s humor to focus on Supercuts’ personal love of hair. Fueled by the perception that many males are caring extra about their look than ever earlier than, actor Michael Kelly humorously speaks to the significance of caring for your hair — from the attitude of somebody who now not has it.
The marketing campaign underscores Supercuts’ dedication to offering the perfect salon expertise at an reasonably priced value. In truth, Supercuts stylists obtain extra preliminary coaching than others within the class. Each Supercuts stylist attends a paid, week-long program known as “Hair Stylist Academy™,” the place they’re taught a proprietary approach for chopping that delivers constant, environment friendly outcomes, however nonetheless permits for flexibility and creativity.
A lot of the coaching Supercuts stylists obtain is performed by a staff of expert Supercuts Creative Administrators whose total job is dedicated to inspiring stylists and honing the standard and consistency of every Supercuts’ haircut or different providers. Supercuts stylists additionally obtain “on-demand” coaching by way of a cellular utility in order that they’re expert at delivering all the most recent males’s and ladies’s hair developments.
“Supercuts has at all times challenged the notion that high quality haircuts would not have to return at a excessive value,” mentioned James Townsend, CMO of Regis Company. “Proper now, it’s as true as ever. Whereas different manufacturers within the class lean on gimmicks or value techniques, we’re laser targeted on delivering the best high quality haircuts, from stylists who profit from our wonderful coaching and help ecosystem. We’re introducing an superior new voice for the model, and what higher solution to kick issues off than with the unrivaled expertise and humor of Michael Kelly.”
The marketing campaign is an element of a bigger shift by Supercuts and father or mother firm Regis to put money into advertising, expertise and merchandise that meet the wants of at the moment’s client.
Final month, Regis launched a brand new expertise, Opensalon™ App and Opensalon™, on Google®, which allows prospects to e book salon providers immediately by way of Google Search and Google Maps by way of desktop or cellular gadgets, making appointment scheduling and check-in simpler.
Final yr, Supercuts introduced a multi-year partnership with Main League Baseball®, a sport with cultural cachet and a media setting that strongly over-indexes with value-salon prospects.
Regis additionally introduced the appointment of its Chief Advertising and marketing Officer James Townsend, previously a world associate for artistic company 72andSunny.
These adjustments are a part of an effort to reinvigorate the model’s artistic method to advertising communications to resonate with customers, and to determine the model voice — and humor — within the value-salon class.
The brand new model work will start airing nationwide beginning July 9 throughout TV, digital, pre-roll, social and radio. The model’s web site and different owned channels may also obtain a refreshed look with new fashions who mirror the trendy haircut developments and magnificence of at the moment’s customers.
“This marketing campaign allowed our company to do what we love most: Determine the soul and voice of a model that differentiates its enterprise inside its class,” mentioned Renato Fernandez, CCO, TBWAChiatDay Los Angeles. “What we present in Supercuts was a playful, enjoyable tonality that enabled us to carry humor to the idea of not taking your hair, or the worth that Supercuts presents as a right, whereas nonetheless having a little bit of enjoyable connecting with the following era of males who could face this actuality sooner or later.”
Supercuts father or mother firm Regis can also be present process a multi-year strategic transformation which incorporates rebalancing its salon portfolio with a rising emphasis on franchise operations. For extra info on franchise alternatives with Supercuts, go to www.supercutsfranchise.com.
About Regis Company
Regis Company (NYSE:RGS) is a frontrunner in magnificence salons and cosmetology training. As of March 31, 2019, the Firm franchised, owned or held possession pursuits in 7,838 worldwide areas. Regis’ company and franchised areas function underneath ideas resembling Supercuts®, SmartStyle®, MasterCuts®, Regis Salons®, Sassoon®, Value Cutters®, Roosters® and First Alternative Haircutters®. Regis maintains an possession curiosity in Empire Training Group within the U.S. For added details about the Firm, together with a reconciliation of sure non-GAAP monetary info and sure supplemental monetary info, please go to the Investor Info part of the company web site at www.regiscorp.com. To hitch Regis Company’s email-alert checklist, click on on this hyperlink: http://www.b2i.us/irpass.asp?BzID=913&to=ea&Nav=1&S=zero&L=1.
Supercuts salons are owned and franchised by Regis Company (NYSE:RGS), a frontrunner in magnificence salons and cosmetology training. Supercuts is a salon-industry chief in haircare providers, with over 38 million visitor visits per yr for haircutting, hair-color providers and extra. Supercuts primarily targets male visitors who desire a present take a look at an reasonably priced value. Its confirmed approach, extremely educated stylists and nationally acknowledged skilled manufacturers of haircare merchandise provide an distinctive visitor expertise. Obtain the Supercuts app within the App Retailer, or on Google Play. For added details about Supercuts, go to Supercuts.com, Fb.com/Supercuts, Instagram.com/Supercuts and Twitter.com/Supercuts. For extra details about Regis Company, please go to RegisCorp.com.
About TBWAChiatDay Los Angeles
Shunning the conventions of Madison Avenue, ChiatDay kick-started the West Coast advert increase in 1968 and finally introduced its creatively audacious California model of promoting international when it merged with worldwide company TBWA in 1995. The company rapidly constructed a repute for difficult the established order in a lot of firsts. Whether or not that meant launching the revolutionary Apple Macintosh by way of the now-legendary “1984” business, inviting customers to expertise journey in an entire new manner for Airbnb, conserving the loopy Energizer bunny going and going, fueling the Gatorade model with its “Win from Inside” philosophy, or refreshing the world with Pepsi, over the course of 5 a long time, TBWAChiatDay has turn into one of the prolific ghostwriters of brand name storytelling.
TBWA is The Disruption® Firm: the cultural engine for 21st-century enterprise. Named one of many World’s Most Modern Corporations by Quick Firm and Adweek’s 2018 International Company of the Yr, we create disruptive concepts that find and contain manufacturers in tradition, giving them a bigger share of the longer term. Our collective has 11,300 artistic minds throughout 275 places of work in 95 international locations, and likewise consists of manufacturers resembling Auditoire, Digital Arts Community (DAN), eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab, TBWAWorldHealth and TRO. International shoppers embody adidas, Apple, Gatorade, Henkel, Hilton Resorts, McDonald’s, Michelin, Nissan and Singapore Airways. Observe us on Twitter, LinkedIn and Instagram, and like us on Fb. TBWA is a part of Omnicom Group (NYSE: OMC)
Protected Harbor Assertion
This press launch accommodates or could comprise “forward-looking statements” throughout the that means of the federal securities legal guidelines, together with statements regarding anticipated future occasions and expectations that aren’t historic details. These forward-looking statements are made pursuant to the secure harbor provisions of the Personal Securities Litigation Reform Act of 1995. The forward-looking statements on this doc mirror administration’s greatest judgment on the time they’re made, however all such statements are topic to quite a few dangers and uncertainties, which might trigger precise outcomes to vary materially from these expressed in or implied by the statements herein. Such forward-looking statements are sometimes recognized herein by use of phrases together with, however not restricted to, “could,” “imagine,” “challenge,” “forecast,” “count on,” “estimate,” “anticipate,” and “plan.” As well as, the next components might have an effect on the Firm’s precise outcomes and trigger such outcomes to vary materially from these expressed in forward-looking statements. These components embody the continued potential of the Firm to implement its technique, priorities and initiatives; our potential to draw, practice and retain gifted stylists; monetary efficiency of our franchisees; acceleration of sale of sure salons to franchisees; The Stunning Group’s potential to transition and function its salons efficiently, in addition to preserve satisfactory working capital; the power of the Firm to take care of a passable relationship with Walmart; advertising efforts to drive visitors; adjustments in regulatory and statutory legal guidelines together with will increase in minimal wages; our potential to take care of and improve the worth of our manufacturers; untimely termination of agreements with our franchisees; our potential to handle cyber threats and shield the safety of delicate details about our visitors, workers, distributors or Firm info; reliance on info expertise techniques; reliance on exterior distributors; competitors throughout the private hair care ; adjustments in tax publicity; adjustments in healthcare; adjustments in rates of interest and international forex change charges; failure to standardize working processes throughout manufacturers; client procuring developments and adjustments in producer distribution channels; monetary efficiency of Empire Training Group; the continued potential of the Firm to implement value discount initiatives; compliance with debt covenants; adjustments in financial situations; adjustments in client tastes and trend developments; publicity to uninsured or unidentified dangers; potential to draw and retain key administration personnel; reliance on our administration staff and different key personnel or different components not listed above. Extra info regarding potential components that might have an effect on future monetary outcomes is ready forth within the Firm’s Annual Report on Type 10-Ok for the yr ended June 30, 2018. We undertake no obligation to publicly replace or revise any forward-looking statements, whether or not because of new info, future occasions or in any other case. Nonetheless, your consideration is directed to any additional disclosures made in our subsequent annual and periodic reviews filed or furnished with the SEC on Kinds 10-Ok, 10-Q and Eight-Ok and Proxy Statements on Schedule 14A.